The Purpose Driven spin zone was in high gear as The Rick Warren News Room announced that “…Positive, Off-the-Charts User Feedback Prompts Ministry to Transition And Expand (Purpose Driven Connection magazine) to Interactive Services and Free Content…”

The PD Connection managing editor, Brian Bird, did not share the company line:
“I imagine (Reader’s Digest officials) were hoping for this to explode, and it didn’t explode…”

The New York Post painted a more realistic picture of the situation stating Reader’s Digest is in Chapter 11 bankruptcy, and will cease funding the operation entirely in March 2010.

Yes, folks. The short lived joint venture was such a success that Reader’s Digest will discontinue publishing the PD Connection magazine.

Learn what Rick Warren’s real goal was for the PD Connection magazine at the Watcher’s Lamp.