In this article Martin Bashir and Deborah Apton of ABC News write:

Pastor Rick Warren of Saddleback Church in California may be the best-known pastor on the planet. His book, "The Purpose Driven Life," has been translated into 56 languages and has sold 30 million copies…But Warren’s ‘outside in’ approach to church growth is now causing rumblings. This past fall, The Wall Street Journal published an article titled "Purpose driven" methods divide: Some evangelicals object to ‘Madison Avenue’ marketing of churches that follow author’s advice. In North Wilkesboro, N.C., one church exemplifies this schism.