Bibles Designed for Every Age and Taste

This story from San Francisco Chronicle gives you a peek at the very heart of the faulty premise behind the Church Growth Movement which birthed man-centered postevangelicalism and the emerging church:

The original scribes of the Bible might have been inspired by God. Their modern-day successors? They find inspiration in vacuum cleaners, polka-dot bedspreads and a slick, hot-pink Juicy Couture purse.

This might sound a bit irreverent. But consider it from the Bible publisher’s point of view: How do you sell a really old book that 91 percent of households already have? You can’t update the content, or get the author on "Oprah." But you can make the look sizzle. If pink and shiny sells a purse, why not a psalm?


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